BARB Briefing: Making Sense of Big Data (July 2022)
Big data has long been the talk of our industry. It’s an important source of insight but alone, it falls prey to misleading results and unchecked biases. And it can’t tell us about the people in front of the screen.
At this BARB Briefing, you'll gain some revealing insights into what UK viewers are doing today, derived from our unique dovetailing of panel and big data.
EXCLUSIVE: You’ll hear from Professor Tim Spector OBE, Professor of Epidemiology and Co-Founder of Zoe Ltd. He’ll discuss how analysis of people-based data from the ZOE COVID Study led to key findings about COVID, which helped to predict disease hotspots and shape health policy.
You’ll also hear from Lucy Bristowe, Sky’s Head of Insight and Research and Katie Hartley, MD of Product & Innovation, Dentsu Data Labs, about how they are using multiple data sources to deliver a best of all worlds’ solution for their companies and clients.
As ever our Barb experts will share the latest insights and show why the future of insight is big data combined with robust and trusted panel data – and this combination is already at the heart of our industry gold-standard measurement of what people watch.
