Barb Briefing: A Redefining Moment (February 2023)
People watch their favourite content in many ways, unrestrained by the platform or device used – and so Barb is committed to being the same.
As the industry’s standard for understanding what people watch, we asked our industry how we can expand our definition and measurement of total viewing to include fit-for-TV content on video-sharing platforms.
Barb Briefing: A Redefining Moment reveals the results of this industry consultation, what this means for the future of total viewing measurement and why we’ve changed our company name.
It also gives a 360° audience view into what and how people are watching across broadcast, VOD and video-sharing platforms, from the BBC to Netflix and Channel 4 to YouTube - and even Channel 4 on YouTube.
And leading industry experts give their reactions to our expanded definition of total viewing, and how they are already using our trusted insight into what people watch.
