BARB Briefing: A Defining Moment (November 2021)
If you commission, make or distribute programmes, or plan/buy advertising campaigns, this is your chance to find out more about BARB’s unique SVOD and video-sharing audience data.
For the first time, BARB is delivering a trusted measurement of audiences for streaming services. You’ll learn:
Who’s watching these services, when, and on which devices.
Reach figures for Amazon Prime Video, Disney+, Netflix and YouTube.
The most-watched recent SVOD programmes, with viewing patterns for high-profile launches.
Fresh insight into YouTube viewing behaviours.
An explanation of BARB’s new definitions of viewing.
A great line-up of Neil Mortensen, Director of Audiences and Rosemary Newell, Director of Content, ITV and Jon Manning, Client Investment Director, Starcom, will explain why this extension of BARB’s audience service is so valuable for broadcasters and agencies alike.
