Google Ads Apps Certification Assessment Answers - Latest update - PDF link

Опубликовано: 10 Июнь 2024
на канале: ExamRoll

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https://examroll.com/posts/google-ads... Download Google Ads Apps Certification Assessment Answers

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What kind of positive impact will machine learning have on the advertising industry?
Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
Shayley is reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
Luca is running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two)
Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?
Which three skills do marketers bring to the table when working with machine learning? (Choose three)
Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
An education company is uploading image assets for their Google App campaign. What are three guidelines that they should follow to optimise their image asset mix? (Choose three)
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?
Which components of a Google App campaign allow marketers to reach valuable users?
What is usually the last touch point at which you might influence a user’s decision to install your app?
In what way do Google App campaigns simplify the ad creation process?
Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)
Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?
How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
Which task could the Market Finder by Google tool help with?
You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?
What are the two main marketer objectives for app promotion?